Fells Andes
Building a global homewares
brand from the ground up.
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I've helped Fells Andes partner with Design Within Reach, as well as some of the worlds most accomplished architects and interior designers.
The Challenge
Create a homewares and accessories business that will appeal to a design savvy, global audience, while working with start-up marketing and production budgets.
The Solution
The idea was to create products that are modern with
a minimal aesthetic that also felt warm and inviting.
The name and concept mirror this ambition combining
a design aesthetic of the Scandinavian Fells, and the craft and warmth of the Andes in Peru.
Results
The new brand was launched at ICFF to great acclaim.
The brand is now sold in stores globally including Design Within Reach and is used on projects by some of the worlds most accomplished architects and interior designers.
