Vast
Building trust and momentum for humanity’s next space station.
Brief
Vast is developing next-generation space habitats designed to support long-term living and thriving in space. As the company advanced Haven-1 and broadened its ambitions beyond a single mission toward a larger platform for continuous human presence in low-Earth orbit, the brand needed to do more than look credible. It needed to build trust, attract talent and partners, support fundraising and business development, and help an ambitious engineering story feel clear, confident, and real. 
My role
As Head of Brand, I lead brand and design across the company, shaping how Vast is understood internally and externally as it grows. The work spans brand strategy, identity systems, digital experience, campaigns, presentations, social, environments, partnerships, and the broader creative operating system needed to help a fast-moving space company communicate with greater clarity and consistency. It also means building a brand that can speak credibly to multiple audiences at once, from investors and partners to future astronauts, prospective hires, media, and government stakeholders.
Thinking
The challenge is not simply to make space feel exciting. It is to make a highly ambitious technical programme feel credible, understandable, and worthy of trust before the future it points to fully exists. The brand balances long-term ambition with visible progress, helping the future of living in space feel tangible and believable. My focus has been on building a system that brings coherence to that story across web, social, business development, partnerships, internal communications, and physical expression, so the company can feel both visionary and grounded as it moves from concept to proof.
Impact
This work is ongoing, but it has supported a period of significant momentum for the business. In 2026, Vast announced Haven-1 integration had begun, completed full-scale life support testing, was selected by NASA for a private astronaut mission to the ISS, announced $500 million in new financing to accelerate production of Haven stations, and reported a successful Haven Demo deorbit validating the path to Haven-1. The role of the brand has been to help make that progress legible and credible, creating a clearer platform for awareness, fundraising, recruitment, partnership development, and broader confidence in the company’s mission. 
Reflection
What makes this work distinctive is that the brand is helping shape belief in something that does not yet feel normal. In that context, design is not decoration. It is part of how a new category becomes understandable, trusted, and eventually inevitable.
