Ultimate Ears

A rebrand & launch campaign
to put Logitech’s Ultimate Ears
on the map.

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Since the refresh and new postioning, brand recognition increased by 30% within the first 6 months.

The Challenge
Increase very low brand recognition of their name Ultimate Ears, as the brand was being called UE, while appealing
to a slightly older, more savvy audience.

The Solution
We designed a simple and iconic identity system, creating
a logo, typeface, color palette and photography assets, making the brand easier to implement globally. For the launch of the brand we created the campaign ‘I Am Ultimate’ to emphasis the name, help build recognition
and truly express the values of the business.

Results
The new identity and campaign has allowed Ulitmate Ears
to be more bold and confident on their products and in their communications. Since the relaunch, brand recognition increased by 30% within the first 6 months.